This is a good overview of work done for WorksZebra, Tokyo. The basic premise is a real-time rendering tool set which is used to produce high-quality advertisement content. The advantage over traditional offline rendering methods is speed and artist flexibility. I lead development of editor tools and an interactive rendering engine. In this video, NVidia Optix is integrated as a raytracing light baker, storing colors into the vertices. Optix was set up to share the GPU resources between raytracing and rasterizing, making it very memory efficient.
