This is a good overview of work done for WorksZebra, Tokyo. The basic premise is a real-time rendering tool set which is used to produce high-quality advertisement content. The advantage over traditional offline rendering methods is speed and artist flexibility. We developed editor tools and an interactive rendering engine. In this video, NVidia Optix is integrated as a raytracing light baker, storing colors into the vertices. Optix was set up to share the video card buffers with the real-time rendering pipeline, making it very memory efficient.